Our work Maison Sport
Maison Sport was created by three industry professionals with over 25 years of ski teaching experience. All ex-British ski team members and fully-qualified ski instructors, their vision for Maison Sport was conceived after the trio acquired a traditional ski school in France, where revenue has since increased around eight times.
Witnessing an antiquated way of booking lessons, they spotted an opportunity to solve a problem for customers and ski instructors, using a technology platform to directly connect the two parties. Maison Sport cuts costs to the customer of up 50% and provides a more ethical and profitable practice for the instructors who keep up 93% of the cost of the lessons.
The Maison Sport marketplace includes more than 364 resorts and over 1,300 trusted, qualified instructors across France, Switzerland, Italy and Austria. In France, Maison Sport’s instructor pool is second only to the Ecole de Ski Francais, founded in 1945.
The Brief
Maison Sport, home to some of Europe's leading ski instructors who can be found at resorts across the world, came to Four Marketing Agency to increase brand awareness, improve their press visibility and grow their strategic partnership opportunities with like-minded brands.
The Strategy
Our team created a tailored PR and social media strategy to support the team achieve these objectives. This included...
- Securing business profiling opportunities in national and trade press, and crafted a series of press releases to announce brand updates.
- News jacking and arranging media interviews for relevant stakeholders, board members and staff.
- Capitalising on regional media hooks and positive case studies to communicate the brand values.
The Impact
We secured over 100 pieces of coverage across national, regional and industry press, achieving an OTS of over 502.8 million. You may have seen Maison Sport appearing in PlanetSKI, The Telegraph, The Daily Telegraph, Daily Express, New Business Magazine and Daily Mirror.
We also arranged a series of press trips to Maison Sport-operated ski and snowboarding resorts across Europe, offering the media the opportunity to experience and review the service for themselves