Our work Bon Accord
Bon Accord was established in 1903 by the current Director, Karen Knowles’ great-great-grandfather in Arbroath, Angus. Bon Accord delivered soft drinks to communities all over Scotland for 100 years. Re-imagined and refreshed in 2016, the Bon Accord Soft Drinks brand is still a family-owned and run business.
The Brief
The well-known Scottish soft drinks brand, Bon Accord, approached Four Marketing Agency to announce that its product would be appearing in Morrison’s stores across Scotland. This included a significant press announcement and work to redefine their brand identity.
The Strategy
Our team created a tailored PR strategy to make Bon Accord’s announcement as impactful as possible. This included...
- Developing a PR strategy to announce the new supermarket listing, including a significant press launch to national, regional and trade media.
- Securing several business profiling opportunities in national and trade press, allowing Bon Accord to redefine its brand messages.
The Impact
We secured 25 pieces of media coverage for Bon Accord, achieving an OTS of over 36.8 million. Notable hits include The Herald, The Scotsman, The Courier, Edinburgh Evening News and Larder Magazine.
Through revised key messaging included in the stockist release, we ensured Bon Accord gained a new reputation for being a healthier, naturally-sweetened, more flavoursome soft drinks and mixer brand.
Client feedback
Don’t just take it from us! Hear what Karen Knowles, Brand Owner at Bon Accord Soft Drinks Ltd said:
We have worked together with the team at Four Marketing Agency for the past couple of years and we have run successful press campaigns that have met the objectives set out at the beginning of the project. The team has been very flexible and supportive, rachand we have loved working with them in a collaborative way. We see them as an extension of our own team, they are approachable, professional and impactful!